Who Are We?


Little Vikings is an independent, influential print and online guide for parents of 0 to 11-year-olds living in and visiting York. Founded in 2013, it’s run by a York family who know the city inside-out and have one mission: to handpick the very best of York for kids for our readers. With our print magazine, website, weekly newsletter and popular social media channels – as well as the high profile York events that we’re involved with – we’re the only organisation that reaches tens of thousands of highly targeted parents every day using traditional and digital media.

We launched the Little Vikings Club to give family-friendly businesses in and around York greater access to our 40,000+ audience and the ability to tap into our considerable expertise in marketing to York families.

Watch our promotional video and find out why over 40,000 parents trust Little Vikings!

“English Heritage are delighted to be part of the Little Vikings Club and we have worked with them to market sites including Whitby Abbey, Clifford’s Tower, Mount Grace Priory and Brodsworth Hall to York and North Yorkshire’s families. Little Vikings helps us encourage families to explore the amazing days out on their doorstep. Through the Little Vikings print, digital and social channels we are reaching more families than ever before”

Kate McMullen

Senior Marketing Manager, English Heritage (North & Midlands)